The five Klaviyo automations every Shopify brand needs — and the exact sequences that generated $2.4M in attributed revenue last year.
Paid ads get customers in the door. Email keeps them coming back. For our Shopify clients, email accounts for 25–35% of total revenue — almost entirely through automated flows that run without daily management. Here are the five flows we set up on day one for every store.
Flow 1: Welcome Series (3 Emails)
Email 1 (immediate): Brand story + 10% welcome discount. Email 2 (day 2): Bestsellers with social proof and UGC photos. Email 3 (day 5): Urgency — 'Your 10% code expires tonight.' This sequence converts 8–12% of new subscribers into first-time buyers.
Flow 2: Abandoned Cart (3 Emails)
Email 1 (1 hour): Simple reminder with cart contents. Email 2 (24 hours): Address objections with FAQ and reviews. Email 3 (72 hours): Incentive — free shipping or 5% off. Our average recovery rate across clients is 12–18% of abandoned carts. That's revenue you're already paying to acquire through ads.
Flow 3: Post-Purchase (4 Emails)
Email 1 (shipping confirmation): Set delivery expectations. Email 2 (delivery + 3 days): Review request with photo incentive. Email 3 (day 14): Cross-sell complementary products. Email 4 (day 30): Replenishment reminder for consumables. This flow is where customer lifetime value gets built.
Flow 4: Win-Back (2 Emails)
Triggered at 60 days since last purchase. Email 1: 'We miss you' with personalized product recommendations based on purchase history. Email 2 (day 75): Stronger offer — 15% off or free gift with purchase. Win-back flows reactivate 5–8% of lapsed customers at near-zero acquisition cost.
Flow 5: Browse Abandonment (2 Emails)
Triggered when someone views a product page twice without adding to cart. Email 1 (4 hours): Product highlight with reviews. Email 2 (24 hours): Social proof — 'X people bought this today.' Lower volume than cart abandonment, but converts at 3–5% with minimal setup.
“Every dollar you spend acquiring a customer who never hears from you again is a dollar wasted. Email flows are your insurance policy.”
